The idea for Magna Canvas came about at the end of the summer of 2018. A couple of months prior to that, I (Wido) felt the need for change in my life and took some decisions that ended up drastically changing my life, both in good and in less pleasant ways. It ended up feeling like someone had pushed the reset button for my life. This was not my initial goal, but it happened anyway...
After the initial shock, I decided to take some time for myself. I focused on nurturing my body and soul. I started being creative again, pretty much every day and after about two months I had a bunch of designs that I really liked. I thought: Wouldn't it be awesome if I could do this for a living? So I started planning Magna Canvas.
Magna stands for 'Great' or 'The Ultimate' depending on which origin you choose. For me, it means the Ultimate Potential. It stands for who I could be if I applied myself 100% every moment of every day.
I didn't want Magna Canvas to be just another art store. I wanted to make a contribution to something that is close to my heart. I've always loved Mother Earth and admired her beauty. My name, Wido, means 'forest' or 'tree' in ancient Germanic. So, I wanted to give back to Gaia, Mother Earth.
I discovered Trees.org and decided they would be the perfect partner for this project. They basically plant trees but also do so much more. After looking at the numbers, I decided we could plant 50 trees for every canvas sold.
So here we are. Magna Canvas has been launched and I'm very excited about where this project can go. With your help, it has the potential to plant lots and lots of trees.
Thank you for being a part of the journey!